Well I do not think there will be a mass movement in the uk any time soon. But it is a bit sad that it attracts comment when there is what can be interpreted as an atheist message: it never seems to when they are ramming religion down kids' throats. Or did I miss the outcry against Aslan?
Though I confess some of the bits in your link appealed to me. I am certainly in favour of having my atheism "candy coated"