Ooh synchronicity. My morphic fields have been resonated. I was thinking about that very topic this morning.
How to make skepticism sexy?
In comparison to woos, the market for skepticism probably is smaller, in that skepticism requires a minimum of cognitive capacity whereas the woos can just concentrate on pushing feel-good-fuzziness. Everyone wants to feel good but not everyone wants to think. Facts can be uncomfortable. People grow fond of their delusions.
One thing that strikes me, is that skeptics are streets ahead of woos when it comes to humour. Let's face it, if woos had more of a sense of the ridiculous, the sheer conceptual comedy of some of their enterprises would prevent them from ever seriously being put into practice.
Skeptics are a bunch of smartarases telling people things they don't want to hear and on that basis we can't expect to be loved. We are sharp and we are prickly . Popular opinion may not respect those who are right but it does have a bit more honour for those with taste and definitely more liking for those who are funny.
I think those are unique selling points to be ruthlessly exploited for marketing purposes.
Maybe we should do a book on famous fakes, frauds and general foolishness and make it funny. It would probably sell better if it also had picture of heaving bosoms on the front.