Sounds fair enough.
I thought the ads were pretty funny, but as adverts they're a bit crap. Consumers get told they should do things a thousand times a day: think different, work smarter, use cillit bang or whatever. Those campaigns work because they have a call to action, something the consumer can do to act on the advert. The "atheist" ads lack that, they're vaguely supported by the humanist society I think, but that's it. Bit of a wasted opportunity in my view (but all good fun).