An admirable suggestion Dr B.Should the banner on the website say something like 'promoting the benefits of science and reason' or 'promoting the benefits of science and skepticism' or something like that??
In my experience the term 'skeptic' carries such negative connotations that people either 'close shop' or react aggressively.
Furthermore there are skeptic movements that do not appear to debate in a rational manner.
Personally I do not think of the terms skeptic and scientist to be functionally equivalent.
UK Skeptics being the exception, of course